Too busy for research? Too confusing? Too expensive?
Insight made easy. We’re taking our research workshops on the road to share simple, effective ways to understand your customers.
Research that moves the needle – not just fills a report.
At Runway, we don’t do fluff – we do research that drives action.We’re taking our workshops on the road to support business communities like yours. These free, on-site sessions are designed to help your members stop guessing and start making informed decisions.Let your members see the impact of real insight – without the cost or confusion. Host a workshop and give your community access to practical, high-impact research.
research workshops
About the workshops
We're now offering free, two-hour practical workshops – hosted at your venue – for business owners, marketers, and anyone looking to use research to grow their business.
learn quick, effective, and accessible research methods
get hands-on with surveys, interviews, and customer segmentation
learn to apply insights to real business challenges – from pricing to marketing
leave with practical takeaways you can action straight away
😱 Just another workshop?
This isn’t death-by-PowerPoint or theory you’ll forget by Monday. It’s a fast-paced, practical session led by researchers who do this every day. You’ll learn tools that work in the real world – no fluff, no filler. Expect to leave sharper, smarter, and ready to put insight into action.
Our Workshops
Brand Tracking
→ What is it?
A brand tracker is a regular survey that measures how people think and feel about your brand over time→ Why it matters:
• shows whether your brand awareness, perception, and loyalty are growing
• measures the impact of your marketing efforts
• highlights how you stack up against competitors→ When and where to use it:
• ideal for growing businesses investing in marketing or PR
• run quarterly or twice a year to track long-term shifts
• best used alongside sales data or web traffic to build a fuller picture→ Think of it as:
A regular health check for your brand’s reputation
our workshops
Customer Segmentation
→ What is it?
Segmentation is the process of dividing your customers into meaningful groups based on things like behaviour, needs, demographics, or values→ Why it matters:
• tailor your marketing, pricing, and service to different customer types
• stops you wasting time and money treating everyone the same
• can reveal hidden opportunities or underserved groups→ When and where to use it:
• after gathering customer data (e.g. CRM, surveys, interviews)
• before launching a new campaign, product or service
• useful across marketing, product, and customer experience teams→ Think of it as:
Turning a crowd into clear, focused audiences
our workshops
Pricing Research
→ What is it?
Pricing research explores how your customers perceive value and what they’re willing to pay – so you can price with confidence→ Why it matters:
• avoids underpricing = lost revenue or overpricing = lost customers
• reveals what features people will pay more for
• aligns price with brand and market position→ When and where to use it:
• before launching a new product or service
• when entering a new market or reviewing your pricing model
• methods include surveys, conjoint analysis, or competitor benchmarking→ Think of it as:
Taking the guesswork out of one of your most important decisions
our workshops
Customer Interviews
→ What is it?
A structured conversation with real customers to explore their needs, experiences, and expectations – typically 30-60 minutes long→ Why it matters:
• uncovers the why behind customer behaviours
• reveals emotional drivers and pain points that data alone can’t show
• helps you design better products, services, and messages→ When and where to use it:
• early in a project when you want deep understanding
• after a launch, to learn what’s working or not
• especially powerful for B2B, service design, and user experience work→ Think of it as:
Sitting down with the people who matter most and really listening
Who’s bright idea was this?
Runway Growth Consulting – an independent research consultancy based in Dorset. We help organisations see what their customers see, and then act on it.
the motivation
Why are Runway doing this?
Great decisions start with great insights. We believe every business – no matter the size – should have access to tools that help them grow.These workshops are not about selling; they’re about sharing knowledge and making research feel useful, relevant, and doable. Not only but also:
workshops help us validate our work with business owners.
we capture content we can use to promote our work.
we feel good when we share our knowledge with others.
Meet your facilitators
meet your facilitator
Adam Smith
Adam is a Research Director with a sharp eye for turning data into action. With an MSc in Psychology and a command of both qualitative and quantitative methods, he leads studies that drive business results. Adam is known for making insight feel clear, credible, and immediately useful to decision-makers.
meet your facilitator
George Beverley
A seasoned UX and customer researcher with a marketing and creative background. An MBA candidate and certified workshop facilitator, he’s also a visiting lecturer in user research. George’s sessions combine curiosity and clarity – bridging strategy with empathy to help teams understand what really matters to their customers.
meet your facilitator
Lee Hill
Lee is a digital and e-commerce specialist with a strong track record helping brands grow through research-led strategy. He’s spent the last eight years on insight-driven projects, advising clients across financial services and beyond. Lee brings practical know-how and energy to every session – making complex customer challenges easier to navigate.
What's the benefit?
What’s in it for your community?
A high-value learning opportunity for your members
Simple to host: you provide the room, we bring the expertise
Insightful, accessible, and impact-focused
©2025 All rights reserved. Runway Research Roadshows is a trading style of Runway Growth Consulting. Registered Company No. 14757627. Registered address: 12 Chalice Close, Poole, BH14 0JS. UKThis site does not collect personal data. If you contact us via email, we’ll only use your details to respond to your enquiry.